Marketers tend to offer sitewide discounts to their entire audience without considering where visitors are in the buyer's journey. Sure, that might drum up more sales, but it can hurt your bottom line in the long run. They also use discounts to attract the top of a funnel audience. Sure that's effective in the retail world? But does that work in every single situation? So what can you do to segment your customers better and understand if they truly care for discounts?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss E-commerce discounting strategies. We covered many grounds in this episode, including seasonality and its impact on discounting; cultural, regional, and geographic factors that drive discounting; aged and obsolete inventory and their discounting treatments. Finally, we also had a chance to touch matrix-based discounting, influencer strategy, and coupon codes--and how they can help you measure discounting strategies.
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