E-commerce opportunity is highly lucrative. As an executive responsible for e-commerce success, you will come across several options and opportunities. But if you don't know how to plan for e-commerce, you might be out of cash without knowing what went wrong. For example, it could happen as you overcommitted in channels that didn't perform to your expectations. Or you stocked too much inventory in the hope of getting significant traffic from your e-commerce efforts. E-commerce budgeting requires comprehensive planning across channels.
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss e-commerce budget planning. We covered many grounds in this episode, including the cost buckets that need to be considered for e-commerce budget planning. We discussed the framework of e-commerce spend in many industries and ratios of how they plan for e-commerce spend. Finally, we discussed several stories to identify the initial beachhead for e-commerce success and then ongoing measurement and development.
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