Today's consumer requires most stores to provide the same experience that they will get from larger brands. These experiences could include click-and-collect, also known as buy-online-pick-up-at-store, integrated loyalty across channels, and omnichannel experience across all the channels. These experiences require you to have your inventory centralized and reconciled across channels. Or there will be friction to the process with significant customer experience issues such as not buying the product on the site that consumers may be looking for. These issues could also include delays with shipment at the store or challenges with traceability of the order.
In today's episode, we have our guest, Jason Greenwood, who discusses the nuances of the click and collect process and why you need to centralized inventory and distribution strategy to enable this experience. He also provides some easy hacks on how brands can enable this experience without having a true technology and operational infrastructure to enable this experience. Finally, he discusses several scenarios and implications if the businesses might not have a true click and collect experience system.
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