Social media offers one of the biggest opportunities for eCommerce companies. The opportunity could include starting from influencer marketing to targeting ads on social media. Yet not many companies truly understand how to take advantage of social media. The company that really understand the nuances of each platform are crushing with their numbers, whether you talk about LinkedIn Influencers or TikTok. Also, the companies such as Twitter have been trying to figure out how they might be able to create an Amazon-like experience where the users might start searching for products on Twitter as opposed to searching on Google. But how to start on the social media strategy, and how to succeed with it?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss social commerce strategy and how eCommerce companies can take advantage of it. We also discussed several other social commerce-related topics such as trolls, reputation management, and the importance of educational content. Finally, we discussed the nuances of each social media platform and how to align your strategy with the social media platform.
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