For an eCommerce business, inventory is everything. If you don't have enough inventory, you might lose on opportunities. If you have too much, your cash may be locked with the inventory. If you are working with vendors, they will not work with you unless you are willing to work with their preferred minimum order quantity. But those MOQs must make sense for your business as well. In fact, MOQ will drive your sales and product bundling as well as you need to have enough margins and determine the appropriate MOQs that will make sense for your business.
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss MOQ and how to calculate it. We also discussed the differences in MOQ calculation for B2B vs. B2C, the difference between MOQ and EOQ, and how MOQ calculation is different in the DTC world. Finally, we discussed the correlation of MOQ and lead time, the best practices of MOQ when multiple vendors may exist for the same SKU, and the magic formula for coming up with appropriate MOQs for both buying and selling.
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